Monday, January 23, 2012 - 9:59 PM

Several points in yesterday's New York Times story on Apple and why the iPhone jobs are mostly not in America caught my attention, but none more so than the statement by a top Apple executive that " We [Apple] don't have an obligation to solve America's problems."
In the 1981-86 period I was one of the U.S. government's top trade negotiators, especially with Japan. At that time, Apple was trying to crack the Japanese market for personal computers and getting nowhere. Steve Jobs and other Apple executives had the funny notion that the U.S. government had an obligation to help them and asked me and other negotiators at the Commerce Department and the Office of the U.S. Trade Representative to help them get on the shelf in Japan. We did all we could and in doing so came to learn that virtually everything Apple had for sale, from the memory chips to the cute pointer mouse, had had its origins in some program wholly or partially supported by U.S. government money.
Nor have things changed that much in the intervening time. Apple's products still have a large U.S. government R&D content and I'll bet that the guy who says Apple has no obligation to help Uncle Sam does strongly believe that Uncle Sam has an obligation to stop foreign pirating of Apple's intellectual property and to maintain the deployments of the U.S. Seventh Fleet and of the 100,000 U.S. troops in the Asia-Pacific region that make it safe for Apple to use supply chains that stretch through a number of countries such as China and Japan between which there are long standing and bitter animosities.
In this context the comment in the article that Apple is the pinnacle of capitalism also struck me as anomalous. I mean, how would this no-obligation guy and his stock option and bonus baby colleagues feel about investing in those "incomparably scalable and flexible" supply chains if Washington decided to pull the fleets and the troops back to Guam, Hawaii, and San Diego? And those supply chains. Are they the natural product of good old free market capitalism or does that scalability and flexibility and capacity to mobilize large numbers of workers on a moment's notice have something to do with government subsidies and the interventionist industrial policies and of most Asian economies? It's the latter, of course. Apple is not the pinnacle of capitalism. It's the pinnacle of the marriage of Silicon Valley innovation with strategic Asian mercantilism.
Missing from the article was the probing second question. We learn that 90 percent of the parts of an iPhone are made outside the U.S. Then we hear Jobs (as in Steve) say: "those jobs aren't coming back." But wait a minute. The parts we are talking about are microprocessors, memory chips, displays, circuitry, and chip sets. These are all the kind of advanced, high tech, capital intensive, knowledge intensive, not cheap labor intensive products in which economists, business leaders, and political leaders always say America has a comparative advantage because it is the technology leader. Why are South Korea, Taiwan, and Japan supplying the memory chips and micro-processors and displays instead of the United States. As a leading U.S. negotiator on these issues for some time, I can tell you. It's not because these countries have better technology or more engineers or cheaper wages. It's because they targeted, subsidized (through currency manipulation, tax preferences, and other means), protected, and even invested state money in these industries while U.S. government and business leaders largely failed to protest or counter these moves in any way. These jobs could and would come back to America if Washington were to begin to respond tit for tat to the mercantilist game.
Terry Cook, Apple's current CEO says Asia can scale faster and that Asian supply chains have surpassed what is available in the United States. But he doesn't say how this happened. He leaves the impression that it was just a natural outcome of Asian hard work and market forces. But nothing could be further from the truth. Asia didn't always have these supply chains. They were initially all in the United States. Asia got them because its governments and corporations worked hand in glove to get them. There is no reason why the United States government can't work hand in glove with corporations to get at least some of them back. It's not rocket science. Just imitate what the Asians ( and Germans) do.
I'm amazed at the one way thinking of many U.S. corporate types as revealed in the article. Corning Glass Vice Chairman James Flaws says Corning has to make its special Gorillas glass (used for smart phone displays) in Asia because that's where the customers are. Sure, he says, we could make it in the U.S. and ship it but that would take time and be expensive. Sounds plausible at first, but wait. The new Oakland Bay bridge is being built in China and shipped to Oakland. Much glass in new U.S. skyscrapers is being produced in and shipped from China. So if stuff can be shipped to the U.S. why can't it be shipped competitively from the U.S.? As one high ranking Corning executive recently told me, "we have to produce in China as a condition of being allowed to operate in the Chinese market." In addition, this executive emphasized that Corning intellectual property is being illegally appropriated in China and elsewhere in Asia. I understand that Flaws can't explain all this because the Chinese government will retaliate against Corning if he does. But it is important to understand what is going on and to understand that the evolution of these supply chains is not some natural, organic process. Rather it is government guided and supported all along the way. And what is thus built can also be unbuilt or rebuilt.
My final point has to do with the statement of the article in several places that America no longer produces the kind of workers with the kind of skills necessary to run the kinds of factories and supply chains that operate now in Asia. That's true, but the direction of the argument is wrong. The Apple argument is that the U.S. schools and education system are not turning out the kinds of workers with the kinds of skills we need. So, we have no choice but to go overseas. But the truth is more nearly the opposite. It's because the companies are moving the jobs overseas that no Americans are learning the necessary skills. This is true for two reasons. One is that Americans are generally not stupid and recognize that because of off-shoring there won't be any those kinds of jobs and thus there is no sense in learning the skills necessary to do them. The second is that most of this kind of job or skill training occurs on the job, and if there are no jobs then there will be no skills.
One only has to look at the fact that Germany and Japan, both high wage high cost societies, have trade surpluses with China and Asia to understand that the Apple arguments are weak and superficial.
It wouldn' t be difficult to make a lot more of the iPhone in America and to make it competitively if either Apple or the U.S. government really wanted that to happen.
ANTONY DICKSON/AFP/Getty Images
i've seen japanese tv dramas glorifying 1950s and 60s japanese bureaucrats fighting with mercantilist policies to protect the little guy japanese businesses from the goliaths of free trade and the american economic powerhouse. as a US citizen i have marveled at how willing american politicians are to simply look on as us manufacturing jobs are decimated in the name of free markets and globalization. i understand that we learned the lesson that protectionism doesn't work in the great depression, but there has to a better option to counteract other country's mercantilism than simply crying that they're not playing by the rules. this apple executive's comments wreak of the pompous one percenter attitude that the occupy protesters are complaining about. following the german model of education and training for manufacturing workers and strong government cooperation with corporations to encourage increased domestic manufacturing would go a long way toward helping the prospects of the 99%.
You are exactly right about the German model. We also have learned some wrong lessons from the Depression. Our policy makers have adopted a policy of unilateral free trade instead of resisting the protectionism inherent in the mercantilist policies of many of our trading partners. This has been based on the false notion that it doesn't matter what we make. Or as one Presidential adviser put it: "potato chips, computer chips, what's the difference? They're all chips."
So our leaders have watched the evaporation of industry after industry secure in the fantasy that machinists can always become hamburger flippers and it won't have any negative impact on our economy and standard of living.
I agree for the most part, Clyde - however
the US government needs to fix the sky rocketing costs of getting an education in the US. These are the only jobs that make decent money that we can hold on - with the right policies.
We can do this through free market forces that let the creation of higher education become more commoditized and out of the hands of cartels like the AMA. But the US government needs to step in and stop the "charge what the market can bear" policies of the educational institutions.
Without cheaper education, we'll be talking in 30 years about how we have no R&D or work that requires college education here in the US.
Educated Americans will be neck deep in debt and those who are not are flipping burgers and doing plumbing jobs.
agreed, higher education has gotten prohibitively expensive
i'm not too sure what you mean by using free market forces to lower the cost of higher education but it's true that higher education is far too expensive today. higher education has always been a strength of the US with some of the best universities in the world being here, and the best minds from around the world coming to study here. but it's simply far too expensive now. so not only are good jobs impossible to get without higher education, there will also be less young people who can attain it even if they are academically qualified. and some people aren't academically qualified, college isn't for everybody. but right now for all those people who can't get a higher degree because either they aren't qualified or are qualified but can't afford it, there is NO career path where they can still get decent work with decent wages. thus, more affordable quality higher education+the german model of vocational training would be the best of both worlds in my opinion.
that there are many ways to reduce the burden of educational costs.
One of them is by making loans to students softer, lower interest, increase the level of forgiveness etc. etc. The problem with this approach is that the educational institutions have no incentive to reduce their prices.
The other option is to make it easier for private enterprise and states to open universities and colleges. The problem to be overcome here are organizations like the AMA (that limit the number of doctors that we produce). MIT is experimenting with providing classes on the web that will lead to a degree, thus reducing costs and prices. That's where I was going with "free market forces."
But we're on the same page that this is a problem..
If we don't fix it, companies (like Apple) WILL send even MORE R&D jobs and other jobs that require high levels of skill and education abroad. Keeping those jobs here in the US will mean ridiculous amounts of personal debt for those who actually manage to scrounge enough together to get higher education.
Assuming that the U.S does follow this advice and assuming that this does lead to a renewed economy, what impact would this have at the WTO and for trade in Asia and the Pacific?
As usual Clyde has got it quite right. The questionis what to do about Asia's mercantilism so as to prevent the outsourcing of jobs by American corporations.
Protectionusm is not the answer. In my 2009 book THE KEYNES SOLUTION: THE PATH TO GLOBAL ECONOMIC PROSPERITY (Palgrave/Macmillan, New York, 2009), I spell out the answer to this prevention of Asian mercantilism system by modifying a plan that Keynes proposed at Bretton Woods in 1944 -- but the "Keynes Plan" was rejected by the US delegation. Keynes's plan required a Supra National Central Bank.
Yet the solution is simpler and does not require the Supra National Central Bank to utilize the principles behind the "Keynes Plan" of Bretton Woods -- as my International Monetary Clearing Unit [IMCU] proposal explains. And side benefits of such an IMCU proposal is that people cannot use the international banking system to shift income to tax havens in an effort to avoid paying taxes in the USA. Also it will prevent money raised in OECD countries from being used to finance terorist activities like Al-queda, etc. Drug money earned by illegal sales in the USA can not be transfered to Drug cartels in Mexico Columbia, etc.
UInfortunately, politicans and Congressmen and Congresswomen won't pay attention, but listen to lobbyists instead.
As I teach my student "The US has the best Congress that money can buy!!"
Paul Davidson
Hopefully rebalancing. China will try to block products that haven't been manufactured locally, but if US companies can make US manufactured products that are highly sought after like Apple products, eventually Chinese consumers may want them so bad that they strongly fight for their government to allow importation of these goods. I here Buick has created a loyal following in China. Imagine if Buick suddenly refused to manufacture locally in China, and China stopped allowing them to sell cars in China. There will be a lot of Chinese Buick fans who are upset, and hopefully they direct their grievances to the Chinese government. China is not the only one with an emerging middle class and emerging consumer market, there's also India and Indonesia, and South East Asia. So there is enough demand to go around.
The article is spot on. US C-suite types sure complain a lot, but offer few solutions, and seem unwilling to take their eye off quarterly performance. I'd like to see a few step up and work to remedy the situations mentioned.
On education? The NY Times recently had an article about parents in some school districts opting their children out of certain courses because of disagreements about content. I believe most if not all of the countries mentioned--Japan, China, Germany--have national education curricula, while the US leaves this to the states and local school boards for politicized solutions.
A very elegant solution would be for corporations to educate their own workers in what production facilities need. This could cover from remedial math to basic electromechanical engineering skills. Why not consortiums of corporations having regional educational programs?
I'd hate to see the US with a mercantilist bent and having workers labor 80-100 hour weeks and live in barracks. The US needs to remain an example.
And US consumers? Each and every one of them should take a hard look at their Apple products. Continued purchasing of iPhones, iPad and iPods in effect endorses Apple's current production policies.
I don't see why the US being more mercantilist will result in 80 hour weeks and living in barracks. The alternative is continuing the current trends in the US, where more and more middle class move to the lower class and we see an ever larger proportion of the working poor. People in Japan do work ridiculous hours but their standard of living is high, far higher than people who are living in barracks in the US today because they got laid off and can find no work aside from flipping burgers. If you think the US is an example today you might want to wake up to reality; the US today is an example of what NOT to do.
As far as consumers are concerned, consumer boycotts simply aren't the way to go about things. It didn't work in the Japan bashing days and it's not gonna work now, in a free market people are gonna buy according to their tastes, period. Which is how it should be.
Solutions? How about government incentives to domestic and foreign companies that move manufacturing to the US? Or active government involvement in attracting oversees investment money into the US? Opening more dialogue with US companies and coming up with solutions together on how to improve the profitability of hiring domestic workers as opposed to off-shoring.
Today, I scratched the Apple sticker off my car.
as a longtime correspondent in Japan and Asia, and a sometime collaborator of Clyde's, I couldn't agree more. My great disappointment in the current political scene is Obama's decision to refocus our military machinery on the very region that is bent on undercutting our economy. I hate to sound like one of those troglodytes from the 1970s who warned that it was inevitable that Japan would take over the world. It didn't happen, but if we don't do something about people like this jerk from Apple, the Chinese and Koreans may help the Japanese to finish the job.
Great interpretation of the NY Times series on Apple!
So how do we realign the interests of large companies with the public interest?
At birth, a corporation is granted artificial personhood, but a corporation is designed to respond only to shareholders. As the Apple executive says, the public is not a meaningful stakeholder. In contrast, in the 18th century, corporations were required to act in the public interest as a condition for their charter from the King.
What if we made corporations apply for citizenship? Once a corporate individual meets the conditions for citizenship, it can enjoy certain benefits of citizens. At a minimum, citizenship requires residency and an oath of allegiance. All small and Main Street businesses would easily qualify for US citizenship.
Also, corporate citizenship should be revocable, like FCC broadcast licenses were.
A corporate person without citizenship could default to pirate status.
People in Japan do work ridiculous hours but their standard of living is high, far higher than people who are living in barracks in the US today because they got laid off and can find no work aside from flipping burgers. If you think the US is an bet365 example today you might want to wake up to reality; the US today is an example of what NOT to do.People in Japan do work ridiculous hours but their standard of living is high, far higher than people who are living in barracks in the US today because they got laid off and can find no work aside from flipping burgers. If you think the US is an example today you might want to wake up to reality; the US today is an example of what NOT to do.
Higher education has always been a strength of the US with some of the best universities in the world being here, and the best minds from around the world coming to study here. But it's simply far too expensive realestateblog now. So not only are good jobs impossible to get without higher education, there will also be less young people who can attain it even if they are academically qualified. And some people aren't academically qualified, college isn't for everybody.
Clyde Prestowitz is the president of the Economic Strategy Institute and writes on the global economy for FP.
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